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Privacy policy & Cookies use

This document covers what we collect and how we use, disclose, transfer and store your information at Brandability ApS (“Brandability”). It also covers how we use cookies at our website.

1. Contact details

You may contact us using the information below case you have any questions regarding this privacy policy.

Brandability ApS
Njalsgade 76, Univate
2300 København S

Phone: (+45) 39 17 98 70
E-mail: [email protected]
Company registration number (CVR) 40145753 (registered in Denmark)

2. What information do we collect?

We collect data generated by users browsing our website and interacting with it. When a user submits a consent, the following data is automatically logged by Brandability:

• The user’s ip number in anonymized form (last three digits are set to ‘0’).
• The date and time of the consent.
• User agent of the user’s browser.
• The URL from which the consent was submitted.
• An anonymous, random and encrypted key value.
• The user’s consent state, serving as proof of consent.
• The key and consent state are also saved in the user’s browser in the cookie “CookieConsent” so that the website can automatically read and respect the user’s consent on all subsequent page requests and future user sessions for up to 12 months. The key is used for proof of consent and an option to verify that the consent state stored in the user’s browser is unaltered compared to the original consent submitted to Brandability.

We also collect any data freely submitted by the users (e.g. when submitting a contact form or by sending us enquire e-mails regarding Brandability and its services).

3. What do we use your information for?

Any of the information we collect may be used for one or more of the following purposes:

• To personalize your experience (the information will help Brandability better respond to your individual needs);
• To improve our website (Brandability continually strives to improve our website based on the information and feedback we receive from our users);
• To establish a primary channel of communication with you;
• To produce and display cookie declaration to users and to also store and display cookie scan reports to you;
• To send periodic e-mails (the e-mail address you provide when contacting us, may be used to send you information and updates pertaining to your request. In addition to receiving occasional company news, updates, or services information, etc.);
• If at any time you would like to unsubscribe from receiving future e-mails, you can cancel your registration by clicking on the unsubscribe link available at the bottom of the received e-mail.

4. Legal basis

The processing of your data is either based on your consent or in case the processing is necessary for the performance of a contract to which you are a party or to take steps at your request prior to entering into a contract.

If the processing is based on your consent, you may at any time withdraw your consent by contacting us using the contact information in clause 1.

To enter into a contract regarding the purchase of Brandability’s services, you must provide us with the required personal data. If you do not to provide us with all the required information, it will not be possible to deliver the requested services.

Brandability follows the requirements of the Children’s Online Privacy Protection Act. We will not intentionally collect any information from anyone under 13 years of age. Our website services are all directed at people who are at least 13 years old or older.

5. How do we protect your information?

Brandability implements several technical, physical and organizational measures to maintain the safety of your personal data against accidental or unlawful destruction or accidental loss, alteration, unauthorized use, unauthorized modification, disclosure or access and against all other unlawful forms of processing.

To ensure integrity, all data transits are encrypted to align with best practices for protecting confidentiality and data integrity (e.g. all supplied information is transmitted via Secure Socket Layer (SSL) technology and then stored in our databases only to be accessible by those who are authorized to access such systems and who are required to keep the information confidential).

All personnel are subject to full confidentiality and any subcontractors and subprocessors are required to sign a confidentiality agreement if not full confidentiality is part of the main agreement between the parties.

Any device being used to access personal data is login protected by a based identity and access management service. All Brandability’s hosting and on-premise devices have an antivirus solution installed and active firewall.

All access to personal data is blocked by default, using a zero privileges policy. Access to personal data is restricted to individually authorized personnel. Authorized personnel are granted a minimum access on a need-to-have basis through our based identity and access management service.

If your data is compromised, Brandability will notify you and competent Supervisory Authority(ies) within 72 hours by e-mail with information about the extent of the breach, affected data and Brandability’s action plan for measures to secure the data and limit any possible detrimental effect on the data subjects.

“Personal data breach” means a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, personal data transmitted, stored or otherwise processed in connection with the provision of our services.

6. How we use cookies

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. Cookies are small text files that can be used by websites to make a user’s experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies, we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.

7. Do we disclose any information to outside parties?

Brandability does not sell, trade or otherwise transfer to outside parties any personally identifiable information.

This does not include trusted third parties or subcontractors (that are GDPR compliant) who assist us in operating our website, conducting our business, or servicing you. Such trusted parties may have access to personally identifiable information on a need-to-know basis and will be contractually obliged to keep your information confidential.

We may also release your information when we believe release is appropriate to comply with the law, enforce our website policies, or protect our or others’ rights, property, or safety. Furthermore, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Brandability will not disclose the customer’s data to law enforcement except when instructed by you or where it is required by law. When governments make a lawful demand for customer data from Brandability, Brandability strives to limit the disclosure. Brandability will only release specific data mandated by the relevant legal demand.

8. Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third-party sites have separate independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked websites. Nonetheless, we seek to protect the integrity of our website and welcome any feedback about these websites.

9. Where do we store the information?

Most of the collected data is stored inside European Union (on premise and in our hosting environment). We also use trusted third parties or subcontractors that are based outside of the European Union (that provide services such as e-mail marketing, website use statistics, crm, etc.). All these trusted third parties or subcontractors are GDPR compliant.

10. Access, data portability, migration, and transfer back assistance

You may at any time obtain confirmation from Brandability as to whether personal data concerning you are being processed.

You may at any time order a complete data copy, which you may transmit to another controller of the data. Your data will be delivered within 30 working days by Brandability as spreadsheet files in Microsoft Excel-format or another digital format. You are required to pay 1.000 euros plus any applicable taxes on delivery for each data copy order.

11. Request for rectification, restriction or erasure of the personal data

You may at any time obtain without undue delay rectification of inaccurate personal data concerning you.

You may at any time request Brandability to restrict the processing of personal data when one of the following applies:

  1. if you contest the accuracy of the personal data, for a period enabling Brandability to verify the accuracy of the personal data;
  2. if the processing is unlawful and you oppose the erasure of the personal data and request the restriction of their use instead; or
  3. if Brandability no longer needs the personal data for the purposes of the processing, but they are required by you for the establishment, exercise or defence of legal claims.

You may without undue delay request the erasure of personal data concerning you, and Brandability shall erase the personal data without undue delay when one of the following applies:

  1. if the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed;
  2. if you withdraw your consent on which the processing is based, and where there is no other legal ground for the processing;
  3. if you object to the processing in case the processing is for direct marketing purposes;
  4. if the personal data have been unlawfully processed; or
  5. if the personal data have to be erased for compliance with a legal obligation in EU or national law.

12. Data retention

All date we be retained for the strictly necessary time in relation to the purposes for which they were collected or otherwise processed. Brandability will also retain all required data to comply with its legal obligations.

13. Accountability

You may request a data protection audit performed by an independent third party who is also accepted by Brandability. You will pay 1.000 euros plus applicable taxes for an audit request along with 200 euros per hour Brandability is spending in connection with the audit as well as any other costs related to the audit, including the auditor.

14. Cooperation

Brandability will cooperate with you to ensure compliance with applicable data protection provisions, e.g. to enable you to effectively guarantee the exercise of data subjects’ rights (right of access, rectification, erasure, blocking, opposition), to manage incidents including forensic analysis in case of security breach.

15. Your consent

By using our website, you consent to this Privacy Policy.

16. Changes to our Privacy Policy

If we decide to change our Privacy Policy, we will post those changes on this page, and/or update the Privacy Policy modification date below.

This Privacy Policy was last update on February 12th, 2019.

17. Complaint

You may at any time lodge a complaint with a supervisory authority regarding Brandability’s collection and processing of your personal data.