Life as it should be
Client
Imocasais
Services
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web & mobile
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branding
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marketing & advertising
Year
2020
A plunge into the senses inside the 5 Senses Apartments, at Três Castelos Beach, Algarve.
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the brand
Imocasais is a company of the Casais Group, specializing in real estate promotion and management.
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the challenge
We were challenged to create the name and graphic identity for a residential development at Três Castelos Beach in the Algarve, which would reflect characteristics such as its proximity to the beach, the Mediterranean environment, and tranquility.
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the story
The result was a modular logo, formed by elements that characterize the 5 senses: sight, hearing, taste, smell, and touch—complementing the company's personality.
The concept '5 Senses Apartments - Life as It Should Be' was born from the sensorial richness of the project itself, from the Mediterranean colours of the facades and plants to the smell of aromatic plants, the warm climate, and the beachside flavours and sounds of the region, which together offer a very immersive expectation of everything the 5 Senses Apartments have to offer - life at its best, through the five senses.
This project included the conception and development of a website with immersive navigation, interactive viewing of the apartment floor plans, a brochure (for commercial purposes), stationery, and outdoor pieces.
Through this project, Imocasais can provide objective and essential information for the purchase of an apartment, without neglecting the impact of the senses and the emotional influence on the buying process.
Autódromo Internacional do Algarve
