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TD Hotels is the main brand in the hospitality industry of the Teixeira Duarte Group. Present in three markets – Angola, Mozambique and Portugal – great importance is attached to the principles of hospitality to provide a service of the utmost quality and excellence, in all eight hotels. The wide range of amenities and the focus on well-being and comfort have made TD Hotels a benchmark hotel chain in the industry.

Aimed more at business customers, and to increase the visibility of the brand, TD Hotels entrusted us with the mission to refresh its website to give it a more modern and dynamic look, responding to the new challenges facing the chain.

The new TD Hotels website aims to bring together all the markets where the hotel chain operates. Thanks to simple but sophisticated navigation, the user can get to know the values and the mission of TD Hotels, explore tourist suggestions for each destination and browse the various services available in each hotel.

Aimed at obtaining direct bookings and thinking about the routines of the final customers, the website layout has been designed so that navigation is intuitive, multilingual and suitable for mobile use, thanks to a responsive solution.

The structure and the content have been optimised in terms of SEO to ensure the website is visited by the intended target audience. The text was written to evoke the different features and characters of each hotel on its particular page, reflecting the identity of each hotel.

Users can see which amenities and services are available, discover the ideal meeting room for their needs, check the exclusive offers of TD Hotels and make bookings at the hotel restaurants in just a few clicks.

The new website image also led to a new graphic line, with shades and fonts strategically allocated to allow the user to visually identify the character of each market. The new graphic line is also present in a bilingual brochure, in which the copy and the design fit in with the new graphism, aligned with the renewed image of the Group and of each market. The brochure presents the different destinations and amenities available at the various hotels.

The final result exudes charm, character and an image in step with the aspirational and corporate ethos of TD Hotels. The user is transported to each hotel even before making the booking.