The line that unites us is your Metro of trust
Metro - Metropolitano de Lisboa
marketing & advertising
A journey between generations
Since 2019, the HPA Saúde Group has been closer to the residents and visitors of Funchal through the Hospital Particular da Madeira (HPM [Private Hospital of Madeira]). We’ve had two years of commitment serving quality and distinctive health services.
To celebrate its anniversary, the Hospital Particular da Madeira challenged us to prepare a campaign that would give notoriety to these two years of service and communicate the daily quest of these health professionals in ensuring the well-being of their patients in all medical specialities.
The creative thinking of the 'Health is our Life’ claim and storytelling focused on the double meaning of the expression: if, on the one hand, health is an essential requirement for us to enjoy life and live the moments we value, on the other hand for the team of the Hospital Particular da Madeira, health is their life, to the extent that it is their quest, which they go on about every day.
Through an emotional TV spot, the campaign came to life portraying a journey between generations, where several special life moments, which we wish to celebrate with vitality and well-being, are highlighted. The campaign also includes five additional mini-films, where each moment depicted in the original ad will be highlighted, promoting the medical speciality related to the situation.
The campaign was launched on 30 May – the anniversary of the Hospital Particular da Madeira – through a television movie, digital and static mupies, radio advertising, physical billboards, social media digital pieces and Youtube and Google campaigns.