building the future

Founded in 1966, the Soudal Group expanded from its headquarters in Turnhout to conquer foreign markets. Now operating in 5 continents and over 40 countries, it is Europe’s leading independent manufacturer of sealers, adhesives and polyurethane foam, focusing on innovation and responding to the local challenges of each market, both for individuals and business customers. 

To reach its business customers without the need of a sales person, the Soudal Group needed an online shop to be built in record time. 

We developed a WordPress solution, with e-commerce integration geared towards the business/industrial clients. It has a simple design, focusing on the product ranges, conversion and practical and intuitive navigation. The user can consult the entire catalogue of Soudal products for wholesale clients, and in just a few clicks can add all the products wanted to the cart and check-out. Payment methods include ATM payment and also the possibility to buy through the MB WAY application. 

In the check-out form, we have developed a customised zone where Soudal can gather demographic and commercial data about their users, such as the location where they usually buy Soudal products, for example. 

In two weeks, we launched e-commerce for the Soudal Group, providing an efficient and practical solution for companies to make the online purchases of the brand’s products more flexible. The final result not only optimises the management of the Group’s sales, but also generates essential data to gauge the next steps the brand will take.