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Metro - Metropolitano de Lisboa
illustration & video, design & communication, marketing & advertising, web & mobile
silence Sponsor campaign // Broncoliber
Broncoliber is a medicine for cough with phlegm and dry cough, engaged in the Portuguese market for more than 40 years, with 6 types of products.
Under the motto ‘Broncoliber – The Silence Sponsor’, a creative concept was developed, using humour, which illustrates some moments when coughing becomes annoying and in which urgent intervention of a ‘Silence Sponsor’ is required. For example, when we are enjoying a concert, when we need peace of mind to read in the library, when we are meditating in a yoga class or even when we are studying by ourselves.
In this sense, 4 films were developed for the web, 2 of them with specific purposes: one for the television format and another strategically developed for users who had already watched one of the videos, acting as a sequel in order to reinforce the message. We also ensured hard copied such as the brochure, a showcase for pharmacies and Street Panels.
For the digital environment was created the Website, Banners, audio announcement for spotify and search and display campaigns.
Find out more at: broncoliber.pt