The line that unites us is your Metro of trust
Metro - Metropolitano de Lisboa
design & communication, marketing & advertising
spectacles for the entire family!
For more than 30 years Zona Ótica has been on the forefront of primary eye care. With an expert team, the optometrist is proud of monitoring customers of various generations.
Due to these family values we were able to respond to the brand challenge to boost a frames’ campaign that aimed to reach different communication channels, namely, outdoors, press, digital media, shop fronts and radio.
The concept “If you are a chip off the old block, go to Zona Ótica!” celebrates the close and generational service of the brand addressing the advantages of the campaign where the purchase of a pair of spectacles resulted in the offer of another (which, within this concept, could be offered to one of the family members).
We ensured the development of the entire campaign concept, as well as the digital pieces, outdoor, press, and the creation of a radio spot which was circulated in the local radio stations. For the Christmas season, we also ensured a festive design version in all campaign pieces.